On Page SEO Techniques
SEO – Stands for Search Engine Optimisation that implies directly onto your website to rank it higher as much as possible. The techniques that help yours site better rank in search engines like Google, Yahoo, Bing etc. In turns it helps to drive in more organic traffic to your site and business.
On Page SEO refers the things that you need to do on your website to improve the ranking. Like Page titles, description, meta tags , internal linking etc.
Also another type of SEO is Off Page SEO, that refers the way you can drive traffic to your site like advertisement, social networking sites, forum, blog posting etc.
We will see here how we can use ON Page SEO to improve the site ranking.
For On Page SEO keep in mind few factors, for one you do not use all three H tags in the post rather H1 for main page and H2, H3 for subsequent headings. Also use bold or italics properly in your SEO optimization techniques. On-Page SEO means more now than ever since the new Google update: Panda. No longer are backlinks and simply pinging or sending out a RSS feed.
The key to getting Google PageRank or Alexa Rankings, You now NEED On Page SEO techniques. So what is good On Page SEO?
First your keyword must appear in the title.Then it must appear in the URL.You have to optimize your keyword and make
sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing). Then you should spread all H1,H2,H3 tags in your article.Your Keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of Bold and italics of your keyword.There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword.
Let us see On Page SEO more in details now.
On Page Search Engine Optimisation
1. Page Titles
Page Titles are the important factors for On-Page SEO. The titles that pages and posts include should contain the keywords for that page. For an example if On-Page SEO is the keyword then that that should appear in the title and will increase the chance for appearing in the search engines listings.
2. Meta Tags
In your page or post you can mention the Meta Tags like meta tag keywords, meta description and if you are using
WordPress plug-in then you can easily post your keywords in the meta tags. This inserts all the information into your page as HTML format and helps to make the keyword density in your article that you posts.
3. Meta Descriptions
Meta descriptions are aslo import aspect for On-Page SEO as properly prepared description has all the keyword included. So do not ignore this and ensure to put your efforts to generate a properly described meta descriptions.
If your URL of the post or page includes the keywords then it becomes more to influence the search engines for better
crawling. So if the url contains for example on-page -seo so it will improve chance of ranking.
5. Body Tags – H1,H2, H3 etc.
Break your contents into smaller sections or paragraphs and use the header tags for the titles and important keywords that you want to let the crawlers know for importance.
Use keyword reach headlines that we discussed alreday in the headings and use H1, H2, H3 to prioritize the keywords.
6. Keyword Density
Relevant keywords throughout the content is very importnat but at the same time it should not excessively used and repeated. Which may lead to a chance of punishing the website by the search engines.
So ideally the use of keyword or keyword density should be 3-5%.
7. Linking Internal Pages
Keep linking to the internal sites as that helps the search engine crawlers to crawl your website more effectively and chances are increased maximum crawling your sites. Internal linking helps to increase the Google PageRank of your pages. But ensure the linking has to be valid otherwise chances to get banned by the search engines.
So prepare your contents in such a way that it can refer the topic explained in other posts of your website and that helps readers to visit your website more effectively and visitors time on site will increase.
8. Image SEO
Images are more used to explain the article better and make it simple and draw the attention of the website readers. Use proper image and prepare this so that this is meaningful and reflects the topics concept.
While using image take the advantage of it to improve your site’s On Page SEO. How you can do this? Very simple use the ALT Text and description for your images so that the text can be understood by the crawlers and can put that in their database.
Whatever we have discussed so far are not the only ways to improve the ON-Page SEO but these are the techniques that
you can apply whne you post your article. Baisc and simple checklist will help you to verify if the steps have been followed and after a few times you will surely make out the difference.
Check your site’s status as there are many free tools are available for checking your page rank/Alexa status etc and again find the same status after a time when you have followed the basic steps discussed for some time and see how the On Page SEO has improved your site’s ranking.